digital marketing pro
A multi-talented digital marketer that can lead teams or play a key role. Has been a Director of Marketing, Product Manager, and Digital Strategist. Experience spans commercial and government markets.
Naturally creative. Strategically focused. Tactically superb.
I’m the bird dog.
Flushing out qualified opportunities in the digital age is tricky business. The approach must be modified from product-to-product and industry-to-industry.
Personas must be developed. Journeys must be mapped. Plans to “be there” for each persona at each stage in their journey must be scripted.
The art is in the execution. Data streams in from digital and traditional channels revealing what works and what doesn’t. The bird dog then adjusts the digital dials to optimize the hunt.
Principal Digital Strategist
Technology services provider to Fortune 500 specializing in data center migrations.
2015 to 2019
Unisys Federal Systems
Senior Manager, Soltions & Portfolio
Large systems integrator to federal government. Division was focused on data center services.
2012 to 2015
NTT Data Federal Systems
Principal Consultant Marketing & Communications
Client was US Courts Administrative Office. Provided digital services to 600 federal courts.
2010 to 2012
An expert digital marketer with art director design skills. Perfect fit for an organization that requires an in-house digital agency.
- Marketing Strategy
- Digital Marketing
- design and messaging
- Goals and Objectives
- Market Research
- Audience Definition
- Competitive Analysis
- SWOT Analysis
- Marketing Plan
- Persona Development
- Journey Mapping
- Web Design
- Content Marketing
- Email Marketing + SMS
- SEO/ SEM/ PPC/ ABM
design and messaging
- Technology Stack
- Brand Management
- Messaging Management
- Print (Collateral)
- Events (Trade Show, Webinar, etc.)
Mark is one of the few people who can play a wide variety of roles and do them all very well. As my portfolio manager, he acts in many ways as the marketing arm, sales enablement, product development, and part-time sales person. I can always count on Mark to do it right. I would hire Mark again and again. He is my go-to guy when I need to turn ideas into reality.
Mark is the very essence of creativity and innovation in the marketing domain. I had a great time working with Mark at TCS because he lived, breathed, espoused and delivered on some fantastic marketing concepts. The corporate video that he put together for TCS’ annual offsite was simply outstanding. His redesign of the corporate web site, including a branding overhaul to deliver a consistent corporate message and image across all marketing materials, was among the best that I have seen in my 25+ years in the business. It might sound like a cliché – but Mark is an integral part of Marcom!Jack Nargundkar
Mark is a strong marketing and business development resource. His talent includes a mix of early stage lead generation, market research and marketing communications.
He demonstrates high creativity and persistence, coupled with tried and tested experience. He is aware of the key metrics in the industry for IT services sales. He is very knowledgeable about the players in this field as well as the politics.
Mark moves into new tasks and environments with willingness and confidence. His integrity is extremely high. He has special expertise at targeting the best language and graphics to describe product or service benefits. Many of his brochures and trade show ads were perfectly on target, commanding high levels of interest.Trudy McCrea
Awards & Education
St. Edward’s University
Gartner IT Infrastructure, Operations & Cloud Strategies Conference
Best Messaging and Booth
Las Vegas, NV
Ongoing Professional Development
Google, sitecore, linkedin learning